From priority to delivery.
I’m Kevin De Meu, a freelance IT Project Lead and Product Owner. I lead IT projects from idea to delivery: I set the right priorities, make sure the right decisions are taken quickly, and make sure things actually get delivered. For startups, scale-ups and corporates.
I work exclusively as a freelancer, through my company Priojects BV. You can bring me in as a project lead or as a product owner, in agile and SAFe environments.
I lead an IT project from idea to go-live. I build the business case, translate policy and business needs into requirements, and align with the IT teams. I keep track of timing, scope and budget, and I work across teams, including Legal, Compliance and Risk. I keep stakeholders on board, up to director level.
I make sure the development team works on the right things, in the right order. I turn the product vision into a clear backlog, weigh new requests and protect the team’s focus. After go-live, I keep improving the product based on what users and customers need.
For startups and scale-ups, I’m also a hands-on all-rounder: I pick up whatever needs doing, even when it falls outside a job description. With generative AI, for example, I can quickly set up a brand identity, website or flyers, as I did for Volt&Velo and Priojects.
I’m Kevin De Meu, based in Zottegem, Belgium. After my master’s in Management and IT at Ghent University, I started in pre-sales and grew into Product Owner and Project Manager roles. Since 2023 I’ve worked as a freelancer through my own company, Priojects BV.
The name says what it’s about: Priojects stands for priorities and projects. Set the right priorities, and the project gets delivered.
I’m also fluent with generative AI, and it delivers results. In projects, I use AI to work out business requirements in more detail, always within the client’s rules. I also created the Priojects branding, this website and my business cards myself, with AI as a tool.
Difficult situations don’t put me off; if anything, they draw me in. When something is new to me, I figure it out fast and quickly find a way forward.
I follow a project across the whole chain, so nothing gets lost between what the business wants and what IT builds.
What needs to be achieved, and why now? Together we decide what really takes priority.
I work out the needs with the business, so everyone knows what will be built, and what won’t.
I translate the requirements into work for the IT teams and clear blockers as soon as they appear.
I steer on timing, scope and budget until the solution is live and in use.
At Conundra I became Product Owner early in my career, with a clear brief: rebuild and redesign the app for delivery drivers. We went from a flat delivery list to a modern app. Drivers see their route, open their navigation app straight from a link, orders update automatically based on their location, and a QR scanner provides proof of delivery. After three months, the first customer was live in production with an MVP.
At KBC, marketing campaigns had been running into a deep-link problem for about three years. I investigated what went wrong and traced the cause to the technical architecture. The code was fixed and I wrote the documentation for end users. Now it’s clear to everyone, and there’s one agreed way of working.
When I joined Codifly, the developers didn’t yet have a fixed way of working. I introduced to-do lists, structured meetings and standard meeting slides. Within a few weeks we were working in clear sprints, with a clear timeline for clients.
A web form had been set up incorrectly in the content management system. The colleague who built it was on holiday and nobody else knew how to fix it. I figured it out and fixed it myself.
At KBC I set up Adobe Analytics dashboards for my projects myself, because experts were scarce and had no time. Earlier, I taught myself Google Analytics to analyse a website’s strengths and weaknesses.
Working in IT since 2018, as a Product Owner or Project Manager since 2020. Experience in banking, in transport and logistics, and at a software company.
KBC Bank & Insurance
End-to-end IT projects from idea to implementation, in a SAFe environment. First for KBC Mobile, then in a team for projects that affect all of KBC’s customer applications.
Codifly
Software company building web and mobile apps, from web applications for public services to smart home solutions. Led cross-functional teams on timing, scope and budget, facilitated the Scrum ceremonies, managed backlogs and risks, and took part in the bi-weekly management meeting on risks, budget and planning.
Conundra (now PTV Logistics)
Made sure the development team worked on the right things, with the highest priority. Led the rebuild of the driver app: after three months, the first customer was live in production with an MVP.
Conundra (now PTV Logistics)
Part of the sales team. Analysed clients’ transport data and used it to give tailored live demos. Also did my own prospecting and brought in clients, from first contact to sale.
National Bank of Belgium
Business analysis and reporting.
Education: Master of Science in Business Administration – Management and IT, Ghent University (2018).
Do you have a project that needs to get started, or one that’s stuck? Send me a message or call me directly.